The big watch blogs and magazines often recommend three watch collections to their readers. A three watch collection should be able to cover most of a man's watch needs. For example, a typical three watch collection might contain a dress watch, a sport watch, and a dive watch. Where many of these collections fail is in the affordability arena. Watch enthusiast magazines often define an affordable three watch collection as a collection where each watch costs about $1000. For most of Americans, $1000 for a watch is a major stretch. I define an affordable collection as less than $75 per watch.
Affordable Means $75 or Less Per Watch
If I were starting out to build an affordable watch collection with a cap of $75 per watch, I would start out defining what my watches should do. To cover the basics, I'd suggest a dress watch, a field watch, and a diver-style watch.
Peugeot Men's 14K Gold-Plated Sun Moon Watch
To start things out, I'd choose a dress watch from Peugeot. Their watches come with a Seiko quartz movement, free lifetime warranty that included free battery replacement, and most importantly classic looks. The 14-carat gold-plated sun moon quartz watch has a vintage look and a contemporarily-sized 40mm case.
| Peugeot Sun Moon Phase Analog Watch (Amazon Photo) |
While this watch looks expensive, it is surprising affordable at less than $70. You can see for yourself using my Amazon affiliate link here. The small commissions from every purchase help to support this blog.
Timex Expedition 40mm Metal Watch with Luminous Hands
Next, you'll need a rugged watch that can stand up to the rigors of daily life. I'd suggest a Timex Expedition field watch. This 40mm Timex has a silver-toned brass case, a leather strap, and comes in variety of available dial colors. This one does NOT have indiglo back lighting, but it does have lume on the hands. I think this one looks a little better for business casual wear. For more information, I've reviewed this Timex Expedition here on this blog.
| Timex Expedition Metal Brown Leather Strap Watch |
This watch typically comes in at just over $50. But, there are always sales. As of this writing, the watch is 11% off on Amazon. You can see this Timex Metal Expedition here via my affiliate link.
Stuhrling Original Depthmaster Dive Watch
Even though I don't currently swim, snorkel, or dive, I really like the looks of dive watches. In this affordable dive watch space there are many potential choices. But, I'd recommend starting with a Rolex homage watch from Invicta, Stuhrling Original, or Timex. At this writing, Stuhrling Original offers their Depthmaster Dive Watch for 86% off to come in at less than $60. It has a 42mm case diameter and 100-meters of water resistance which is good for showering, swimming, or snorkeling.
| Stuhrling Original Depthmaster (Amazon Photo) |
Beginning watch buyers should note that Invicta and Stuhrling have long been notorious for having high Manufacturers Suggested Retail Prices and discounting them very aggressively. Ignore all the noise and don't buy an Invicta or Stuhrling Rolex Submariner homage for more than $75. You can see what I mean when you use my affiliate link to check this Stuhrling Original out.
Grand Total for an Affordable Three Watch Collection
As of this writing on December 29, 2025, my total on Amazon for these three watches is $163.19. These prices handily beat the $225 mark suggested by our $75 cap for this exercise. You can even cap the prices at $50 a watch and find plenty of suitable watch choices. It's a fun game to play. You define the price point that is comfortable for you!