Tricks for Saving, Investing, and Still Buying Cool Watches
As we enter 2026, thoughts turn to New Years resolutions and personal finance. I find that it's always tempting to grab the latest, best looking, shiniest, most technologically advance watch you see online in a given month. But, having witnessed the recent meteoric climb in silver and gold prices over the past year, I have to wonder and wish that I'd have invested more in precious metals or mutual funds. When I look around, I have to wonder if my watch collection is keeping me poor. Perhaps, our watch collections are keeping all of us poor. If so, how can we change that?
One thought I have had is to make a game of watch buying and investing. Here are three things you can do to make sure you are growing your wealth while still enjoying your watch collecting.
1. Match your watch with an investment purchase. It is easy to do. If you want to buy a watch that costs $500, invest $500 in a financial asset when you buy your watch. It's a simple concept. You have an incentive to save up $1000 so that you can buy that $500 watch and a matching investment. If you have $500, but saving up $1000 seems far, far, away, you have an option. Find a watch that is roughly equivalent to the $500 watch at $250 and then you invest the $250 into a financial instrument of some kind. This way you have an incentive to save up for a watch purchase and, if you can't be patient, you have an incentive to save money on your watch purchase so that you can invest an equivalent amount appropriately. For example, a Movado Calendoplan watch costs just over $500 on Amazon. You can see it on my affiliate link here.
| Movado Calendoplan (Amazon photo) |
Now, the challenge becomes finding a suitable substitute for the Movado. For example, would this Bulova Men's Classic fit the bill? It's quartz, but it doesn't have lume. It's normally a bit over $300, but it's 31% off for a price that would meet the $250 savings goal. Now, you have a watch a few ounces of silver bullion or another investment notch towards fully funding the Roth IRA for the year.
| Bulova Men's Classic Quartz Dress Watch (Amazon photo) |
You can see this Bulova Men's Classic quartz dress watch here via my Amazon affiliate link. There is no lume on this watch, but does it provide the same satisfaction? This isn't to pick on the Movado. It may well be a substitute for a $1000 watch. The point is to play the game well.
2. Substitute and save. An alternative strategy is to substitute a less expensive watch for the one you want to buy and invest the difference. For example, if you want a field watch like the Rolex Explorer, but find that an MVMT Field II watch (below) can accomplish the same mission for you, buy the MVMT and invest the difference between the Rolex Explorer price and the MVMT. It can be a substantial amount of money. You can see the price of the MVMT Field watch here at my Amazon affiliate link.
| MVMT Field II Quartz Field Watch (Amazon photo) |
With these first two strategies, you have a nice watch collection and you've tricked yourself into saving and investing money along the way. If you want more watches, you have to invest more.
3. Buy Investment Grade Watches. Finally, if you already have significant wealth, you could buy investment grade timepieces from reputable brands like Patek Philippe, Audemars Piguet, Rolex, Ulysse Nardin, and Vacheron Constantin. Classic timepieces from these brands stand firmly at the intersection of technology, art, and social status. They have values that are closely tracked and that can fluctuate with economic conditions. But, these sorts of watches are assets and can retain or build value. For a middle class investor, I suspect that much wealth would be concentrated into just a few watches that might have the risk of being counterfeit, getting damaged, or getting stolen.
| Watch Collecting for Beginners by J.S. |
I'll have to read up on the watch collecting topic before getting started with any sort of serious timepieces. I suppose one could flip their way to nicer and nicer watches by buying low and selling high. But, it's hard to know where to get started. In the new year, I'll try to start with the book "Watch Collecting for Beginners" by J.S. You can get it here via my Amazon affiliate program link.
Ultimately, finding cool watches and meeting investment goals is just a matter of time and consistency.