Three Great Watches from Emporio Armani

In researching Armani watch brands, I've found that the Emporio Armani brand has some great looking watches that offer tailored designs with premium features at attainable price points. While brands like Tudor and Rolex are far out of reach, you can get sharp looking designs among fashion watch brands. Here are three watches from the Emporio Armani brand that look great and don't break the bank!

Emporio Armani Men's Chronograph Watch

This first watch carries the lowest price tag. However, I think this Emporio Armani Chronograph offers the perfect look for the office. It's has a 43mm diameter case that's 10mm thick. It also has a reassuring 50-meters of water resistance in case of heavy rain or a sudden soaking. This watch has a quartz movement with chronograph functionality. The watch has the versatility to be a dress watch or an upscale business casual timepiece.

Emporio Armani Chronograph (Amazon Photo)

As of this writing in December 2025, the watch is just 6% off on Amazon which brings the price to just over $100. I like this watch because you get a rich look without actually having to be rich. If you'd like to check this watch out yourself, you can get it here on Amazon.

Emporio Armani Cushion Case Chronograph

This Emporio Armani Chronograph (Model 11689) has a classic 40mm cushion case,  a 20mm wide bracelet with two-button deployment clasp, a date window at 6 o'clock, and chronograph functionality. As of December 2025, this quartz chronograph is offered on Amazon for 11% off. 

Emporio Armani Model 11689 Chronograph (Amazon Photo)

For less than $250, it's a modern masculine design and it is a great look for business casual environments. You can check out this Emporio Armani Chronograph out here on Amazon.

Emporio Armani Sea Explorer

The Emporio Armani Sea Explorer brings serious 200-meter water resistance to your wrist. It's an action-oriented automatic watch with a screw down crown that's rated for swimming and snorkeling, but not recommended for the rigors of SCUBA diving. It's not inexpensive at just under $375, but the price tag is a far cry from the lofty price figures commanded by luxury brands.

Emporio Armani Sea Explorer Diver's 200M watch

This watch is ISO 6245 rated for serious water activities and comes in many different case and bracelet color combinations. It's a substantial timepiece with a 42.5mm diameter case is 14mm thick. The dial is Super-Luminova coated for exceptional low-light and dark visibility. You can see the Emporio Armani Sea Explorer for yourself here on Amazon.

With each of these watches priced at less than $500, they could form a very practical three watch collection for a young professional.  The watches are accessible because Emporio Armani collaborates with Fossil for their design, development, and distribution. For more information on Armani watch brands, check out my post here.

An Italian Outing with my latest US Polo Assn Watch

 A Small Adventure to Review a New Watch

On one recent night, my wife and I decided to break out of our dining rut with an outing to a nearby Italian Restaurant. I wore my US Polo Assn sport watch with a orange dial. 

It isn't an expensive watch and it's not from a prestigious brand so I wondered how it would look at a dining spot that was a tad fancier than a local sports bar. Some men test their watches on Alpine slopes, other men find their watches' limits on jungle hikes, and others take their watches into the depths of the sea. I'm content testing mine at a slightly fancier Italian restaurant.

US Polo Assn Watch Style

The first real test of this watch was when the lights were turned down a bit. In the low lamplight of our restaurant table, would I still be able to read this watch. The answer was a resounding yes. The dauphine hands of this watch had just a little strip of white and a gold tone that was clearly readable. The 43mm case and lack of sub-dials also contributed to the readability of this watch.

A US Polo Assn Quartz Watch with Orange Dial

The next challenge of this outing is weather the watch would have the sophistication needed for a civilized restaurant. The answer again from this US Polo Assn watch is yes! It has Roman numerals, baby! What more do you need? How about applied Roman Numerals not just painted ones. This watch simply hits all the style points.

US Polo Assn Watch Construction

This US Polo Assn watch was constructed by Accutime and has a stainless steel caseback. The quartz  movement is from Singapore. It uses a common SR626SW watch battery and has a press-on caseback. Over time, I've found that Accutime makes good quality watches.

US Polo Assn watch against a Mediterrean backdrop

While I didn't get this watch wet, it seems sufficiently well-constructed for this Italian Riviera scene on a restaurant wall mural. With it's sunny face, the watch actually seems to fit right in. The watch appears to be reliable and has not lost any time in the few days since this restaurant outing.

US Polo Assn Watch Pricing

I found this watch as Burlington for just $19.99. That low price tag frees up plenty of money for a night out on the town that includes a great pasta dish! Typically, US Polo Assn watches cost between $18 and $35. This makes them affordable under almost any circumstance.

Rigatoni with sun-dried tomatoes, asparagus, and chicken

Overall Impression

For an inexpensive watch, it looked great on my wrist and I enjoy wearing it. This one didn't have the signature polo ponies in relief on the dial, but I think their absence may have also helped this watch fit into any surroundings.  If you like the look of a US Polo Assn watch, don't hesitate the buy it. This one is great looking and an excellent value proposition.

A nearly quarter to nine, it was time to head home but not on this vintage Vespa

Where to Buy US Polo Assn Watches

You can generally find US Polo Assn watches at retailers including Burlington and JC Penney. Fashion watch styles come and go and the brand seems to have an endless variety.  You can see a variety of US Polo Assn styles out here on Amazon.

Stocking Stuffer Watches from Armitron for 2025!

If you are looking for inexpensive watches to give as stocking stuffer gifts this Christmas, you can't go wrong with Armitron. They've long been a well-known American watch brand since 1956. Today, most of the watches that they offer on Amazon and in stores sell for less than $50. That makes them perfect to use as a stocking stuffer.

The Armitron Quartz Day Date Model 20-4591

This Armitron Model 20-4591 two-tone watch with expansion band is a great place to start on a quest for affordable stocking stuffer watches. It actually comes in 10 different case, dial, and band color combinations. You can find one that will appeal to almost any man. There are many different sales specials, but most are currently priced between $27 and $45 with most around $30. 

Armitron Quartz Day-Date (Model 20-4591)

This particular Armitron model is 13% off, to check it out, just click here on my affiliate link.

Armitron Sport Men's Digital Chronograph (Model 40-8284)

In this digital era, there are many digital watches in the marketplace. Watches like the Timex Ironman and Casio G-Shock are always at the top of mind. But, I always wonder: how armored does a digital watch need to be? I don't think I've ever seen one fail. In which case, this Armitron Sport Digital Chronograph might be a perfect choice. It has 100 meters of water resistance and functions including alarm, stop watch, lap timer, and date.

Armitron Sport Digital Watch (Model 40-8284)

For the 2025 Christmas Season this watch is 24% off for a sub-$20 price. That makes it the perfect beater watch for banging around. You can check it out here on Amazon.

[For a glance at all Armitron watches for men on Amazon, just bang it here.]

WATCH DEAL ALERT: Timex Waterbury Classic Chronograph 42% off!

If you are looking for a great deal on a watch that is both classy and affordable, check out this beautiful Timex Waterbury Classic Chronograph on Amazon! It has a 40mm diameter case that is 10.5mm thick. It has 30-meters of water resistance and a natural leather strap. I've been tracking this watch since July of 2025 when it was an amazing 40% off. In August, it was 23% off. Now, for December 2025, it's an incredible 42% off!  That brings this Timex home for just over $80. 

Timex Waterbury Classic Chronometer (Amazon photo)

This watch has a great timeless, chronograph, style. It's also function. The big second hand is only used for its stop watch functionality. Press a button and you're timing. Press another button and that big hand comes to a stop with a precise time. Press another button and it resets to time again. There's a video in the Amazon listing that shows how it works. 

This is a cool watch and I love that Timex has a line of affordable enthusiast watches that we can all add to our collections. If you were looking for a great Timex watch deal on Amazon, this is it!

The Best Timex Offerings on Amazon

I've collected some of the best Timex watches being offered on Amazon in one convenient page - Best Timex Watches on Amazon.

TGIF: What do you get with a fashion watch brand?

Sometimes watch enthusiasts treat fashion watch brands with disdain. With mass production and an emphasis on quartz movements, fashion watches just aren't the watches purists would choose with their appreciation for the artistry and mechanical wizardly of European timepieces. They view watches at collectibles and long term investments. This is all well and good, but you can't tell time with a fractional share of a Rolex.

This Izod covers the dive look

What is a Fashion Watch?

According to Grok, a fashion watch is a watch designed as a styling accessory and a status symbol rather than a serious precision timekeeping tool. Yet, a fashion watch with a quality quartz movement will keep time as well or better than many serious mechanical masterpieces. While a certain amount of status may be associated with fashion watches, most of them are simply not the wealth flexes that brands like Rolex or Patek Philippe have become. If you aren't buying an investment quality watch or a watch with a serious mission like diving, mountaineering, or aviation, you can focus on a watch that is visually pleasing to your eye and that has a good level of quality.

This Zoo York watch was on trend about ten or fifteen years ago!

Design Consistency in Fashion Watches

As I've accumulated a number of fashion watches from brands like Hilfiger, Izod, Lacoste, Nautica, and  Perry Ellis, I have noticed that they do have one thing in common: design consistency within the brand.  Watches from these fashion brands generally pair very well with clothing from these same brands. It makes sense.  After all, these sorts of watches are first, and foremost, a fashion accessory. The fashion brands also cover a variety of watch styles so that they always seem to have a watch that complements your clothing.

3 O'clock is Crocodile time with this Lacoste

Watches from fashion brands also tend to have a consistent look within the brand.  For example, Nautica watches usually have a boating or sailing theme and Lacoste generally has that crocodile somewhere on the watch. If you like the brand's style, you'll probably like most of their watches.

A Nautica Watch

Brand Quality in Fashion Watches

Finally, fashion watches generally uphold the quality standards of the brand. This means you get a predictable value proposition when you buy a fashion watch. While the watch may still be made in China, you should expect a good level of quality control from trusted brands that are household names.

Why Buy A Fashion Watches

Ultimately, when I look for watches, I look for watches that look cool and that fit my budget. Fashion watches usually fit that bill. In a time when young people are hard-pressed to get solid employment and older people worry about job security and retirement, there is no shame in a watch that you can afford and that brings you joy!

Watches A to Z: Emporio Armani and Armani Exchange

Giorgio Armani was one of the world's best known fashion designers. He died recently (in September 2025). He was best known for luxury menswear, but his interests expanded into women's fashion, hotels, and even watches. 

Giorgio Armani - Photo by GianAngelo Pistoia,
CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

Armani was also into watches. He collaborated with watchmakers like F.P. Journe and Patek Philippe on some of his own personal watches. While those brands are likely beyond the regular scope of this blog, Armani was also behind two far more accessible watch brands that are available to middle class fashion and watch enthusiasts:  Emporio Armani and Armani Exchange (A|X).

Armani Exchange Chronograph (Amazon Photo)

Both brands are designed, produced, and distributed by the Fossil Group. However, they hit the youthful and stylish tone expected by Armani. Emporio Armani was founded in 1981 with an emphasis on accessible, modern, and ready-to-wear styles. It was also envisioned as a container brand to offer many styles and accessories. The A|X brand was founded in 1991 as a more accessible brand for young people and drew inspiration from youth culture, street life, and dance music. It's mission was to be stylish and affordable. 

My Armani Exchange Watch

My Armani Exchange (A|X) Chronograph has a clean and elegant design for an affordable watch. It nods to the impractical side of fashion with black hands against a black dial. You can read my full  review of it here. I'd buy one again with better hand colors. 

Armani Exchange Chronograph Photo for Christmas

In practical terms, A|X watches are slightly more affordable than Emporio Armani watches.  With a few exceptions, A|X watches seem to run from less than $100 to just over $200 on Amazon while Emporio Armani watches generally run from just over $100 to $400. You can see both of these brands on Amazon. Click here for A|X and here for Emporio Armani.

Christmas Stocking Stuffer Watches for 2025

The world is awash in great watches that are priced under $50.  Watches in this category are quite budget friendly for everyone.  For many families, inexpensive, practical, watches make perfect stocking stuffer gifts for Christmas!

I've been combing through watch listings on Amazon for much of the Holiday season and I've found three watches that would serve really well as Christmas stocking stuffers this year.

Armitron Men's Multi-function Watch

Armitron has a long history and features many budget friendly watches. Many of their designs are quite eye-catching and their watches often look more expensive than they actually are.  For example, this Armitron Multi-function watch has a cushion case. Cushion Case refers to an elongated case that makes the watch look as if it resting on a pillow. With gold tone accents, this watch looks like a million dollars!

Fortunately, this great looking Armitron is available for less than $50.  You can get it here on Amazon.

Timex Men's Diver

In a world where everyone is hard-pressed for cash, many people have figured out that they can save lots of money when they choose a dive watch that isn't actually made for diving. People have joked for years about "desk divers," but Timex offers a great looking one with a unidirectional rotating bezel that meets the $50 price point. This Timex Men's Diver only has 50-meters of water resistance. That's very practical for day-to-day wear, but it doesn't cost nearly as much as a bona fide dive watch with 200 or 300-meters of water resistance.

Timex Dive Watch (Amazon Photo)

You can check out this nifty Timex "Dive" watch here on Amazon! I like it. I don't SCUBA dive and I think it looks plenty rugged for my purposes. If you are looking for a dressier Timex watch, check out my post on the Amazon Christmas deal on the Timex Easy Reader.

Skechers Silicone Strap Watch with Compass

Skechers is a shoe company that is much loved by young skateboards and old people. But, they also sell a small selection of watches online and in their shoe stores. While the brand doesn't make any wild claims of tactical suitability or mountain-climbing applicability, the watch has field watch written all over it. It also comes with two very tacti-cool extra straps.

Skechers Silicone Watch Set (Model: SR9138) with Two Extra Straps (Amazon Photo) 

Somtimes, in fact most of the time, it's enough for a watch to just look cool. This Skechers watch set accomplishes that mission well. You can get it here on Amazon.

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For the latest in cool watches for sale on Amazon, hit it this link for Amazon Christmas Deals 2025!